Our idea of a boss day out in spring involves two wheels, villainous conditions, like-minded souls and cold beverages to finish, so when Rapha asked us to host this year’s brutal A Day In Hell event, we got all giddy with excitement.
“It’s Rapha!” we chirped.
“It’s Roubaix!” we sang.
“And it’ll be *@%$ing ruthless!” we sniggered.
And so it all began.
The world’s best endurance fuel brand working alongside the world’s most respected cycling brand to deliver something so scrupulous and savage it would live long in the memory banks.
Here’s the lowdown…
The whole thing’s an ode to the Queen of the Classics but translates the agony and the ecstasy of the Roubaix cobbles to north London to take on the city’s finest 'gravé’: a mix of bridleways and byways, concrete and cobbles that simulate the infamous ‘secteurs’ of the professional event.
It starts with coffee at Rapha Works – in London’s Archway – and heads out into north Hertfordshire for a classic 100km of mixed-terrain riding. For those masochists among you, an 140km route will also be available to better simulate the harrowing nature of Roubaix.
At the end of it all, riders will join us back at Rapha Works for frites, beers and a chance to watch the professional sufferfest with a screening of the final kilometres of the men's Paris-Roubaix race.
Every rider will receive a route GPX, pre-ride coffee, Styrkr ride fuel to keep you pushing hard all the way to the finish line, post-ride frites and beer and a bike wash.
Which, as far as we’re concerned, is all the ingredients you need for an incredible day out. We’d like to thank Rapha for having us along and encourage you all to sign up pronto.
Please note: plans are afoot for further ferocious collabs, so keep your eyes peeled for more Styrkr x Rapha magic to come.
See you out there!🖤