Last weekend, we set the city on fire with our presence at the Rouleur Live event held at the Truman Brewery in London. Rouleur is a vibrant celebration of cycling culture, offering us the opportunity to mingle with cycling legends and immerse ourselves in the finest brands, products, and exhibits that the sport has to offer.
Our dedicated team, consisting of myself, Sam, Brand Manager, Sam, the Sales Manager, and our Founder Christian, was in high spirits throughout the weekend, generously serving Bar50s like there was no tomorrow.
As with most exhibitions, the weeks leading up to the event were a whirlwind of activity as we worked tirelessly to ensure everything was in its rightful place. The night before the show, we loaded the trucks with event materials and stocked up on all the carbs. The following day, we made a quick pit stop at Ikea to gather the last few items needed for our booth.
After navigating the bustling streets of London, we finally arrived at the venue and spent the next few hours meticulously setting up our booth in anticipation of the first night. We were particularly excited about this event, as we had planned extensively and were eager to unveil our new SLT07 500 to the public.
The wonderful people of London and beyond flocked to our booth, creating a buzzing atmosphere. We were delighted to see a strong presence of our ambassadors, content creators, and many others gathering around our booth, contributing to the fantastic vibe of the event.
Friday night, the big one. I wrapped up my talk on the stage with Jessie Yates and Jez Cox on all things Badlands, fuelling, and ultra gravel riding and headed over to Cave Cuvee where we planned an exciting afterparty!
With fridges fully stocked, wine neatly bottled, music filling the air, hot dogs sizzling in the kitchen, and Bar50s everywhere, we were well-prepared. But to our surprise, the venue's capacity was limited to accommodating just around 30 people. However, we were in for a pleasant shock as nearly half of the bloody show ended up joining us! We were truly overwhelmed by this unexpected turnout, realising that our goal of uniting the community for a fun evening filled with Styrkr vibes had been wonderfully achieved.
On the following morning, under a drizzle and with more than a few sore heads, we made our way to the Rapha Clubhouse. We had anticipated a fully booked ride with over 50 tickets sold, but the usual British weather had persuaded most to stay cozy in their beds. After consuming three cups of coffee to boost our spirits, we finally set out for the streets and headed to Regents Park for some casual laps and then returned to the Clubhouse for another round of caffeine-fuelled chatter.
Next, it was time for our final shift at the show. To our surprise, cycling legend Geraint Thomas was stationed across from our booth at the Pinarello stand, dishing out autographs. Naturally, we couldn't pass up the opportunity to have him sign a bottle for us! We even considered offering him a taste of BAR50.
As the sun began to set, we packed up our booth and dashed back to our HQ, navigating through the London traffic chaos. Our participation in Rouleur Live had been a remarkable experience, and it felt like we left a lasting impression. We're incredibly excited for more of this in 2024, looking forward to bringing the community together for positive vibes and bike rides!
A huge thank you from the whole Styrkr team for coming by our booth and chatting carbs with us all weekend. See you out there, Sam!