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The Styrkr sports fuel range is the culmination of many months of research and development with one clear focus: to help everyday athletes reach their next endurance goal.

It’s been a passion-project for Christian Sanderson since 2018 when cycling stopped fitting around life and life began to fit around cycling. Disparate training sessions evolved into regimes, weekends transformed into carefully thought-out training camps and the importance of fuelling and nutrition began to really hit home.

After months of hands-on research – high-intensity activity with no support – it became obvious that the fuelling product he desired simply did not exist. Nothing really provided sustained energy levels during sustained endurance activity. Nothing really gave that extra energy boost when you craved it most. And nothing was as gentle on the stomach as it purported to be.

Three years after he began the project, Sanderson took final product samples to Badlands: an unsupported ultra-cycling challenge in Spain described as “the wildest and most demanding bikepacking race in Southern Europe”.

In the searing Spanish heat, riders dropped like flies. But everyone who used the Styrkr test samples finished the race.

At last, the products were ready.

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